The politicization and circulating misinformation on the COVID-19 pandemic and vaccine has led to increased vaccine hesitancy. In particular, Black and Latino communities have suffered the burden of infections and death, yet lag in their vaccination rates. Based on experience, and research done on these local communities, we know that if information is scientifically accurate, but not adapted to the local contexts, people are less likely to trust the information and may look elsewhere for answers. Through my CHIP project I worked to develop a program where organizations trusted by the community (schools, CBOs, religious organizations etc.) could look to their local healthcare facility/system to tap into health experts that could deliver accurate information on the pandemic and vaccine. Ultimately building trust while combating misinformation.

Publish Date: 
Wednesday, June 1, 2022
Cohort: 
First name: 
Sarah
Last name: 
Lopez